Modern Expo Booth: Rugged Meets Refined

This expo booth concept was crafted for a high-protein snack brand looking to make a bold statement on the trade show floor. The goal: create an immersive, elevated space that reflects the brand’s strength and sophistication, without losing its edge.

Design Direction

Inspired by modern bourbon distilleries and built on an industrial-modern design language, the booth blended rugged materials with refined finishes. The visual identity was anchored in black and rustic copper, setting a tone that was both confident and premium.

Key design elements included:

Dark wood paneling and rusted metal textures to evoke a smokey, aged atmosphere

Sleek matte black metal shelving and copper-finished fixtures for a modern-meets-classic contrast

Soft, directional lighting to highlight product displays while casting moody, ambient shadows

Smoked glass, charred finishes, and forged accents to tie everything back to the essence of bold craftsmanship

A layout designed to feel inviting and intimate, while keeping product front and center

The result was a space that felt warm and atmospheric, yet striking and brand-forward, designed for high-resolution photography and real-world wow-factor alike.

A premium expression of grit and flavor, engineered to stop traffic and spark connection.

This entire concept was developed under a compressed timeline, using generative AI as a core tool to explore ideas quickly and with precision. By combining a deep understanding of the brand’s goals, aesthetic direction, and the capabilities of modern AI, the process became a model of speed, collaboration, and creative excellence, delivering beyond expectations.