Brand, packaging and social media design.

Concept, art direction and design execution for Bagrack GPS trackers. Brand identity, product aesthetics, packaging, interior design of office space and digital design of company e-commerce website.

Airport shopping exploration for Suntory
Japanese Whiskey. Objective - leverage Japans and brands rich cultural heritage and bring to life an immersive experience that entices and educates customers while they shop the duty-free store.

UXD certification project for
food delivery app concept called
“Eat Homemade”.

Objective:
• Start to finish UXD process application
• Define the user problem / solution
• Conduct user research and interviews
• Establish user personas
• Competitive landscape mapping
• Feature prioritization & MVP
• User flow & task scenarios
• Wire framing & prototyping
• Brand design & creative execution

Concept, identity & packaging design.

UXD certification, team project.
Objective: Re-design Bike Pro website
with intuitive navigation, simplified product discovery and comparison, and assisted checkout simulating an in-person customized experience.

Concept, Identity & Packaging design.

Point of sale display exploration for Cruzan Rum. Objective - bring summer fun to retail with a branded experience that gives beverage shoppers an enticing, social moment worthy destination.

Concept & Packaging design for ALDI Grocery Stores‎.

Brand ID exploration for Epsilon, Chicago.

Creative exercise aimed at establishing an internal AGENCY footprint for a firm that is otherwise recognized in the marketplace for data collection services.

Credits: Epsilon, Janet Barker-Evans and Tim Moore

Brand development. Concept, identity, structural & packaging design for Hill's Pet Nutrition, Inc.

Credits: Ciulla & Associates, Agency

Brand development. Concept, identity, advertising, POS & packaging design for Songbird Wines.

Concept, identity, packaging, structural and in-store display design for Cabela's retail chain.

Private label branding. Concept, identity & packaging design for Costco.

Mira Fitness Tracker branding. Project scope: Brand identity, print collateral, trade show booth, product photography as well as print and digital banner ads, video design, web design (parallax teaser site) and social media design content.

Credits: Epsilon, Greg Akouris, Kathy Sullivan and Kathryn Greer

Brand development. Concept, identity & packaging design for Dial Corporation/Henkel AG & Company.

Credits: Ciulla & Associates, Agency

Seasonal POP display concepts for Perrier-Jouët luxury champagne line. My task was to concept possible avenues that would bring this seasoned luxury brand to life in the retail environment.

Using existing brand equities and a visual language that of the “Enchanted Tree” pattern created by Tord Boontje, I was able to propose several interactive displays that brought the magic of Perrier-Jouët to life.

My main intent was to transport and enchant the shopper by allowing the display unit to be disruptive, imaginative and interactive.
Proposed concepts used innovative techniques to draw-in shoppers by
applying LED lighting effects, in-app Augmented Reality features and a layered, dimensional display footprint that would literally allow shoppers to walk into and explore Perrier-Jouëts secret garden experience.

Credits: Epsilon, Greg Akouris, Kathy Sullivan, Andrei Slobtsov and Michael Hefner

Packaging Art & Design direction for Pre Beef's new product lineup. Hands-on execution of proposed packaging concepts. Render & Hero product mock-up for Pre Beef's website. In-store, POP and Sampling Event signage.

Credits: Sally Bell & Pre Beef marketing team.

Concept, art direction and design execution for Johnson & Johnsons Healthy Essentials® website. 

Credits: Epsilon, Phil Bruno, Andrei Slobtsov and Drew Kearse

Brand identity and print collateral. Branding for Sears KCD's sales initiative. Concept, art direction and design execution.

Credits: Epsilon, Shar Coulson and Phil Bruno

Brand development. Concept, identity & packaging design for Sears Craftsman Fishing Tools.

Brand development. Concept, identity & packaging design for Dial Corporation/Henkel AG & Company.

Credits: Ciulla & Associates, Agency

Campaign concept for Edward Jones. Objective - communicate new government rules that are impacting 401k Rollover fees. Working in team with writers and strategists, I was tasked with using existing Ed Jones brand equities to establish a visual language around the message we would propagate in this exercise.

Campaign proposal consists of Direct Mail pieces, Digital Banner Displays, Social Media, CRM and a Micro-site.

Credits: Epsilon, Greg Akouris, Kathy Sullivan, Gretchen Weaver
and Wes Henry

Print advertising and digital banner ad campaign for Pearls Probiotics.

Project scope: Concept, art direction, new character introduction, design for print and digital media. Augmented Reality options were tested in early stages of design exploration, this involved video animation and development for layar app.

Credits: Epsilon, Greg Akouris, Kathy Sullivan
and Wes Henry

Brand development. Concept, identity & packaging design for Chef Martin Yan.

Credits: Ciulla & Associates, Agency

Print ads for Chaco sandals. Concept, art direction and design execution.

Credits: Epsilon, Greg Akouris and Craig Hester

Thorlo's running sock's sales kit. Structural and graphic design.

Packaging re-design, print advertising for Nature's Way - Liquid Fiber supplement.

Project scope: Concept, art direction, identity, packaging design, print ad campaigns and digital media components.

Credits: Epsilon, Greg Akouris, Kathy Sullivan
and Kathryn Greer

Office Depot seasonal gift cards. Concept, art direction and design execution.

Credits: Epsilon, Shar Coulson, Greg Akouris and Valery Lask

Packaging re-design, in-store pop display, print advertising and website design for Welesse / Nature's Way - Joint Movement Glucosamine supplement.

Project scope: Concept, art direction, identity, packaging design, print ad campaigns, in-store pop display and shelf tray design for Costco and website design. 

Credits: Epsilon, Greg Akouris, Wes Henry, Kathy Sullivan and Kathryn Greer

www.jointmovement.com

Brand development. Concept, identity & packaging design for Wells Ice Cream.

Credits: Ciulla & Associates, Agency

Brand development. Concept, identity & packaging design for Monarch Wines.

Brand development. Concept, identity, structural & packaging design for Brazil Gourmet brand.

Credits: Ciulla & Associates, Agency

Concept, structure, packaging and in-store display design for Maurice Sporting Goods, Inc.

Concept, identity & packaging design for Dial Corporation/Henkel AG & Company.

Credits: Ciulla & Associates, Agency

Concept, structure, packaging and in-store display design for Cabela's retail chain.

Sales kit concept, identity, structure & packaging design for Thorlo's with intention of pitching Running Room retail chain.

Brand development. Concept, identity & packaging design for Regime Spirits.

Miscellaneous internal communication, posters and a contest that aimed to motivate creative salesmanship.

Concept, art direction, design execution, animation and Layar app platform development.

Credits: Epsilon, Greg Akouris, Gretchen Weaver, Andrei Slobtsov and Jackson Moore

Concept, identity redesign & wine label design for Enrique Foster Wines.

Credits: Ciulla & Associates