Designing an Immersive Retail Ritual

This project explored a strategic range of hand-sketched retail concepts for Suntory Japanese Whiskey, reimagining the duty-free experience as a moment of cultural storytelling and sensory immersion.

Each concept was rooted in strategy, designed to celebrate Suntory’s legacy while engaging global travelers in meaningful, elevated ways. Drawing inspiration from nature, craft, and ceremony, the work married tradition with innovation to create a series of retail narratives both grounded and aspirational.

Key experiential ideas included:

Waterfall glorifiers and plexi-glass installations to evoke purity and flow

Audio landscapes and digital ceilings that immersed shoppers in the environments where Suntory whiskey is born

Holographic storytelling tables to animate origin, flavor, and ritual in unexpected, emotional ways

Augmented reality moments designed to educate and enchant in equal measure

Entirely hand-rendered, these sketches were crafted to communicate not just layout, but feeling, ambiance, and intention. Together, the range offered a vision for travel retail as less transaction, more transformation, a place where product becomes memory, and brand becomes story.