Seasonal POP display concepts for Perrier-Jouët luxury champagne line. My task was to concept possible avenues that would bring this seasoned luxury brand to life in the retail environment.
Using existing brand equities and a visual language that of the “Enchanted Tree” pattern created by Tord Boontje, I was able to propose several interactive displays that brought the magic of Perrier-Jouët to life.
My main intent was to transport and enchant the shopper by allowing the display unit to be disruptive, imaginative and interactive.
Proposed concepts used innovative techniques to draw-in shoppers by
applying LED lighting effects, in-app Augmented Reality features and a layered, dimensional display footprint that would literally allow shoppers to walk into and explore Perrier-Jouëts secret garden experience.
Credits: Epsilon, Greg Akouris, Kathy Sullivan, Andrei Slobtsov and Michael Hefner