A Creative Escape with Purpose

Tide & Seek is a passion project turned boutique sailing experience, designed not just for travel, but for reconnection. Launched with long-time friend and collaborator Karol Dulat, the project was born out of a shared love for the sea, storytelling, and the belief that creative lives need intentional pauses to recharge.

A few weeks each year, we take friends and guests on curated sailing escapes along the Amalfi Coast, offering not just views and wine, but space for reflection, possibility, and creative renewal.

My Role

I co-developed the business/marketing strategy and led creative direction and brand development from the ground up, shaping every touchpoint of the Tide & Seek experience:

Designed the full brand identity and visual system, from logo and tone of voice to web, socials, and content

Engineered a custom GPT, trained on our mission, messaging, and story, to automate and scale promotional content

Produce all social media assets, including video reels, copy, and AI-generated voiceovers

Use GenAI tools to support scripting, creative ideation, and campaign storytelling

Lead the design of sales decks,guest materials, and touchpoint collateral, ensuring consistency and elevated design across the board

Why It Matters

Tide & Seek isn’t a business pivot, it’s a personal creative outlet designed to fuel the heart and recharge the mind. A living reminder that inspiration doesn’t always strike in the office. Sometimes, it arrives on the wind, with salt in the air and the horizon wide open.

This project has become a real-world case study in how passion, design, and emerging tech can come together to build something soulful, scalable, and wildly fulfilling.